La banalité d’un média
Le mouvement iranien « Femme, Vie, Liberté » vu par les médias sociaux
Mots-clés :
contre-hégémonie, hégémonie, hyperréalité, femmes iraniennes, médias sociaux, discours sur le port du voile, Mouvement Femme, Vie, LibertéRésumé
La mort tragique de Zhina (Mahsa) Amini survenue en septembre 2022 a déclenché le plus grand mouvement national en Iran depuis 2009. Les Iraniennes sont devenues les leaders symboliques et pratiques de ce mouvement, dont le slogan kurde qui signifie « Femme, Vie, Liberté » est devenu la devise. Cet article présente une réflexion théorique et exploratoire sur le mouvement « Femme, Vie, Liberté », centrée sur la façon dont les médias sociaux, comme média, ont façonné ses représentations dominantes et sa trajectoire. Après une brève analyse généalogique des discours qui mettent le voile des femmes au cœur de la politique nationale iranienne, l’article détermine comment la nature hyperréaliste de la réalité moderne influe sur les mouvements sociaux. Il soutient que les médias sociaux amplifient la visibilité des « sujets politiques hyperréels », faisant d’eux des acteurs dominants du mouvement. Cette transformation de la subjectivité politique s’est traduite par une limitation structurelle des médias sociaux, qui touche non seulement à la représentation, mais aussi à la « présence » des actions politiques. Enfin, l’article montre comment les médias sociaux contribuent à des stratégies politiques révolutionnaires et polarisées, et permettent le démantèlement des hégémonies dominantes tout en décourageant l’imagination politique radicale et progressiste dans l’élaboration de discours contre-hégémoniques.
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