Visible Minority Women In Mainstream Advertising: Distorted Mirror Or Looking Glass?

Authors

  • Jean Lock Kunz University of Waterloo
  • Augie Fleras Canterbury University

Abstract

This paper updates a previous study on visible minority women in advertising. A content analysis of advertisements in Maclean's between 1984-1994 yields a mixed message. Although visible minority women are no longer under represented in terms of numbers, they continue to be misrepresented with respect to product associations and role placement.

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Published

1998-04-01

Issue

Vol. 22 No. 2 (1998)

Section

Original Research

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